Case — B2B logistics tech · Argentina · Chile · Paraguay

Wirsolut

An expo as the starting point: the integral brand development of a company in full expansion.

SectorB2B logistics technology

ScopeArgentina · Chile · Paraguay

PeriodSince 2025

The challenge

Wirsolut has spent over 15 years building technology for B2B logistics operations, with a robust platform and demanding clients, and is now expanding with its sights set on all of LATAM. That growth led the company to rethink how it presents itself, and it found in Expo Logística Paraguay — an event it had already been attending — the opportunity to take the first step. The initial request was the stand; the conversation it opened was much bigger.

What wasn't working

The message had been built from the inside out: it told the company's story — its history, its technology — before addressing the operational problem the visitor brought with them.
The product offering had grown faster than its presentation: a dozen names at the same level, without a hierarchy making clear what each one does and how they work together to solve the client's need.
Fifteen years of accumulated materials — pieces from different eras, languages sharing a single screen, content that no longer applied — obscured a genuine track record.

What they actually needed

Wirsolut needed to solve the event, but brought bigger questions with them — and opened the door to working on them together. From the logo restyling to the website, the video, and the pieces still extending the change across the company: what began as a stand evolved into a complete system, with a message that starts from the client's problem, an ordered product architecture, and an identity capable of carrying all of it across any medium — from a 3-meter panel to a business card.

What we did

With the expo as trigger and deadline, the project unfolded across several fronts with a single system behind them.

Logo redesign and visual system

A new identity with the V as a systematic graphic element, and a palette and typography built to scale from digital to print.

Logo exploration rounds

Concept: the V as a system

Product architecture

From a dozen names at the same level to a three-tier structure: platform → modules → components. The same technology, told in a way that makes sense.

Product family — before (12 at the same level)

New hierarchy — WirTrack → modules → components

New pain-point-driven website

The structure inverts the previous logic: first the visitor's operational problem, then the platform that solves it. Truly multilingual (ES / EN / PT) — where languages once collided on a single screen, each visitor now browses in their own.

Self-assessment tool

An interactive diagnostic where each visitor evaluates their own operation and reaches the solution without being overwhelmed by product names upfront. If the result stings, they contact Wirsolut: the site stopped being a brochure and became a generator of sales conversations.

Stand for Expo Logística Paraguay

Research into the event's audience and its particularities in Paraguay, strategic definition of the space, message hierarchy, and print-ready files.

Complementary pieces

Business cards and even a last-minute souvenir — when the system is well built, piece number twelve comes out as coherent as the first. (Printing and production handled by the client's suppliers, with technical support from Prisma: final files prepared to each printer's specifications.)

The turning point

Before

“Tech innovation for distribution operations”

After

“Operaciones logísticas en tiempo real. Plataforma digital + equipo experto.”

From an English headline describing itself, to the visitor's own language recognizing their operation — and only then does the solution appear.

Before · product

12 products floating at the same level, with no sense of what each one does.

After · product

WirTrack as the platform, four modules (WirHUB · WirTMS · WirYMS · WirBI), and each module's components nested beneath it.

A hierarchy you grasp at a glance: no prefix, no noise.

The result

Wirsolut arrived at the expo with a brand that says what the company actually is: the technology partner of demanding logistics operations.

What changed

From talking about the company → to talking about the client's problem.
From a dozen products at the same level → to a platform with modules and components you grasp at a glance.
From scattered materials and mixed languages → to a cohesive, multilingual brand system.
From contradictory content → to coherent, cleaned-up communication.

At the expo

Business meetings during the event itself.
Contacts that had gone cold, reactivated.
Conversations with clients in Argentina interested in bringing the solution to their operations in Paraguay.

What the ongoing relationship proves

When the expo ended, the system extended into new sales materials, web content, and an institutional video.
Today Prisma remains the studio behind Wirsolut's communication for its upcoming industry events.

Services provided

Brand strategyRebrandingProduct architectureWeb designUX — self-assessment toolStand designStationeryMerchandisingAI-directed photography

Learnings

The request is rarely the whole project

A stand can evolve into an integral brand development — when the diagnosis comes before the design and the client opens the door to working on it together.

Starting from the client's problem defines everything else

The problem-first perspective shaped the website, the stand, the self-assessment tool, and even the tone of a business card.

Hierarchy is information

Twelve products at the same level communicate less than one platform with four modules. Ordering complexity without diluting it beats simplifying for its own sake.

System before pieces

The last-minute souvenir came together in hours because the visual system had already made the hard decisions.