ESEN

Case — Fleet management · Argentina & LATAM

Shimrai

A collaboration running since 2018: from building their website to becoming their strategic communication partner.

Collaboration2018 — present

SectorB2B fleet management

ScopeApp · Web · Social · Strategy

The challenge

Shimrai was transitioning into a regional-scale B2B operation, serving corporate clients across industries — oil & gas, pharma, food. Their communication reflected neither their growth nor the sophistication of their technology platform.

Starting point

Fragmented communication, with no cohesive strategy
An existing web design in need of a development partner
Growing pains: execution alone was no longer enough

What they really needed

A partner who understood their business deeply and brought strategic perspective to their communication decisions.

We're always grateful to the Prisma team. Professionalism and commitment from start to finish — it's a pleasure to grow alongside you.

Gustavo Oddone — Regional Director · Shimrai

The approach

2018

First contact

We arrived as the development partner for their website. We went beyond the technical: we asked questions, understood their business model, and learned how fleet management actually works.

The shift

From vendor to counterpart

Over time the collaboration evolved. We became a direct counterpart for Shimrai's team: we understood the complexity of their business and could add value beyond technical implementation.

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What made it possible

Coherent answers grounded in business understanding
Strategic questions before taking on each request
Learning their operation: clients, processes, pain points
Becoming a go-to resource for communication decisions

The process

012019–2020

Flutter app — the turning point

Shimrai had a robust backend and needed a mobile app for fleet managers and drivers to interact with the platform. A six-month iterative project: Flutter (single codebase), API integration, extensive wireframing and screen-by-screen definition across in-person and remote workshops. While building the app we spotted UX improvements across the whole system — we shared them, and Shimrai's team evaluated and implemented them.

A stable app that ran for years with minimal updates. Most later adjustments were on the system side — proof of solid architecture. It consolidated our role as strategic partners.

022025

Web redesign & repositioning

The website needed to communicate tangible results. Visitors arrived looking for answers to concrete pains — operating costs, efficiency, control — and needed to see immediately how Shimrai solved them. We pivoted from listing service features to demonstrating measurable impact: a moodboard with two design directions evaluated with the client, a clean look of vector shapes and crisp lines, benefit-first information architecture, AI-generated imagery reflecting real use cases, and a bilingual React build (ES/EN) for LATAM expansion.

A site that communicates value clearly and directly, ready for regional scale.

032021–present

Segmented social strategy

The insight: the person who hires Shimrai is not the person who uses it every day. Different audiences, different messages. LinkedIn for decision-makers (ROI, business outcomes, strategic benefits); Instagram for end users (day-to-day features, practical tips, user experience).

Segmented communication that speaks directly to each audience's needs.

The content shift

Before

“We are a fleet management company with 17 years of experience...”

After

“Smart technology that cuts costs by up to 20% and maximizes every vehicle's uptime.”

From talking about the company to talking about the client's result. That shift now runs through every Shimrai piece.

The impact

Immediate results

Stable, low-maintenance app at the core of their service
A website that communicates value clearly and directly
Audience-segmented social strategy

Long-term collaboration

Continuous work since 2018
Ongoing input on pitch decks, presentations and communication decisions
Business knowledge that stays and compounds

Strategic transformation

Shimrai now communicates with a focus on measurable results across every piece — a shift born from looking at their value proposition together, through their clients' eyes.

Services provided

Web design & development (React, ES/EN)Mobile app (Flutter, iOS + Android)Social media strategyBrand evolutionContent strategyMotion graphics & videoOngoing strategic advisory

Timeline

2018Collaboration begins — web development

2019–20Flutter app: the turning point

2021Social media strategy

2025Full web redesign & repositioning

NowOngoing strategic collaboration

Key learnings

Listen first, execute after

Understanding the business enabled more valuable solutions.

Go beyond the brief

Spotting improvement opportunities across the whole ecosystem.

Strategic thinking as added value

Executing well — and bringing perspective on top.

Long-term vision

Investing in understanding the business built a lasting collaboration.